LinkedIn have fallen into a legal issue as a result of sending unwarranted emails to contacts in users’ address books in an attempt to attract more customers to sign up. Spam emails have reportedly been sent to individuals outside of the network, requesting them to connect with users in their address book and purchase a paid account.
The popular business orientated social networking site was found guilty of violating users’ external email accounts, stealing the contacts from their address books and then repeatedly spamming them.
Fear of injuring the reputation of the individual user has been raised, as the spam makes it appear as though that user is a spammer themselves and just can’t take the hint that they don’t want to join. The courts have announced that customers affected by this social network attack have the right to pursue a lawsuit.
With the great numbers of users LinkedIn boasts, it should be interesting to find who does in fact open a lawsuit against them, and who’s reputation and image has been truly shattered by the excessive and selfish marketing technique that has been used.