Update: Failure to anticipate popularity for the iPhone 6 Plus has resulted in Apple pausing the production of the smaller model to make way for extra production of the super-sized Plus. The changes won’t go into effect immediately however retailers will see a difference in time.
Apple have announced record breaking sales following the pre-order of the iPhone 6 and iPhone 6 Plus, reaching 4 million pre-orders within the first 24 hours of becoming available which is the equivalent of over 150,000 phones per hour. This is double the record set two years prior by their iPhone 5 and 5S which reached 2 million pre-orders in the first 24 hours. Although this may be good news for Apple, it’s not necessarily such good news for those who have pre-ordered with the aim of being the first to get their hands on the new device.
The iPhone 6 and iPhone 6 Plus pre-order only became available on Friday 12th of September with official sales opening in the US, UK and Australia just one week later, closely following in 20 more countries on the 26th of September. Despite this swift worldwide roll out seeming imminent, not all pre-order customers will be getting the device as soon as they would like.
In a statement released by Apple, they said:
Demand for the new iPhones exceeds the initial pre-order supply and while a significant amount will be delivered to customers beginning on Friday and throughout September, many iPhone pre-orders are scheduled to be delivered in October
In other words, Apple doesn’t have the number of iPhones required, resulting in many pre-order customers having to wait even longer than the shops to be able to get their hands on the new iPhone. It has been confirmed that an additional supply of iPhone 6 and iPhone 6 Plus devices will be available to walk-in customers starting September 19th although stock will be limited and cues be long.
So advice to all wanting their share of the new iPhone, if you want to buy it from your local Apple store on the day of release, start cueing now, otherwise you could be waiting a while.