There are many methods being developed in order to crack down on piracy, however the police are now taking another step forward and attempting to hinder the web owner directly by completely cutting the ad revenue made by displaying adverts on their page. By replacing ads on illegal websites with police warning banners telling the user that the page is believed to be illegitimate, they hope to deter users form returning to the page and completely block off ads to stop ad revenue entirely.
The police banners will completely replace all paid ads, asking users to close their browser and hopefully pushing users away from the site by making the page look illegitimate, as well-known brand ads make a page seem more genuine, fooling oblivious customers. These new measures are just another step towards preventing IP crime and disrupting the profit of criminals infringing copyright who make their profit through ads.
Project Sunblock is a firm used by major brands in order to prevent their ads appearing on questionable websites such as pirate sites or those containing pornographic content. Many sites use syndication networks in order to place ads on their page, using the likes of Wholesaler which does not necessarily guarantee what type of sites an ad may be placed on, however project sunblock detects the website content and prevents brand images appearing on illegitimate sites by replacing them with a police warning banner without paying any form of revenue towards the web owner.
Battles against piracy are constant and has already been 2 new methods developed and put in place this year, including the development of a letter to be sent out to users accessing copyright material and the blocking of over 50 webpages through ISPs across the UK. Although these blocks are effective in reducing site traffic, a major flaw in the design means prevention methods can still be bypassed by newer tech that removes the restrictions.